Cyrielle Chiron is General Manager for North America and Latin America, for global business intelligence and digital media provider, RFi Group.
Cyrielle has had an extensive international career in research and consultancy, working for agencies such as OMD and AMRB (Dubai), Millward Brown (Colombia), CoreData (Australia and the Philippines), Euro RSCG (France) and now with RFi Group she is covering North and Latin America. Within these roles Cyrielle has consistently conducted successful multi-country brand and advertising trackers across industries.
Cyrielle joined RFi Group in early 2015 as Head of Client Insights, Australia and New Zealand, before relocating
to the Toronto office to head up research as the Research Director for North America.
Prior to joining RFi Group, Cyrielle was Senior Group Strategy Analyst for Australia’s largest insurance group, IAG.
Cyrielle offers a wealth of retail and commercial financial services research knowledge and deep research experience across both quantitative and qualitative research in financial services and commercial and consumer payments.
She has a BBA in International Business, Bachelor of Business Administration (BBA), International Business & Management (Helia & Rouen Business School) and a Master’s Degree, MSc International Marketing & Communication Management (Ecole supérieure de Commerce de Toulouse).
Areas of Expertise
- Retail banking - Millennials
- SME banking - Consumer payments
- Commercial banking - Commercial payments
- Consumer trends - Digital commerce
- Syndicated and customized projects - Insurance