Gaining customer insight with big data analytics provides predictions, shapes policy and builds trusted and engaging relationships between insurer and customer. Because of this strategic learning, insurers achieve positive outcomes such as solving customer problems real-time with the right approach, and upselling or cross-selling products.
- Acquire a comprehensive understanding of customer behaviours, habits and needs from various sources and anticipate future behaviours to offer relevant products and to identify the right segmentations- The result? Increased sales
- Use information gained from call-centre data, customer e-mails, social media and user forums to enable unique customer profiles
- Hear the latest developments in analytic systems and their potential to intervene before anticipated negative actions